Cooking a new dish can feel overwhelming, especially to the busy working professionals that constitute a core customer segment for Nona Lim. It was crucial to show the consumers how easy it is to create healthy, balanced meals with its products.

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The brand worked with Shop LIT Live creator Michelle to host live cooking demonstrations in her kitchen. While they learned about the flavors and ingredients from Michelle, the audience was also able to see directly how they would cook the products and how the final meal should look. As a method of consumer education, the livestream was much more effective than simple photos on a website or reading the packaging in a grocery store.