FOREO is one of the most awarded tech beauty brands in the world and their pioneering products deliver spa-like results from the comfort of one’s home. The technology is complicated (micro-currents are involved) and customers often have more questions than can be adequately explained by words on a website. So the brand turned to Shop LIT Live for a more engaging way to demonstrate the functionalities of its products and instill trust in consumers through livestream shopping.
FOREO: Demystify and build trust with product demonstrations
"Innovation is a part of FOREO’s core DNA. Our cutting-edge products are at the forefront of the beauty-tech industry, so it’s important for us to continue to be the leaders in our industry with new ways to reach and engage with our consumers. Livestream shopping is an exciting new venture that we are thrilled to explore in partnership with Shop LIT Live."
- Evan Feldstein, Vice General Manager of FOREO North America
For its launch, FOREO partnered with Shop LIT Live creator Mayreni, who has a deep knowledge of skincare. She demonstrated live how to use the signature LUNA Mini, explained the science behind the technology, and addressed questions and concerns from the audience.
There exists a higher barrier to purchase for higher price point products such as those from FOREO. A thorough understanding of how the products work significantly reduces that barrier for customers.
Results
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78% livestream chat engagement
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12% conversion rate
Keys to Success
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Social media giveaway to build excitement leading up to the live event
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Knowledgeable creator who can relate to the audience and authentically present the products
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Exclusive discounts during the livestream to drive conversion
78%
livestream chat engagement
12%
conversion rate
Keys to Success
-
Social media giveaway to build excitement leading up to the live event
-
Knowledgeable creator who can relate to the audience and authentically present the products
-
Exclusive discounts during the livestream to drive conversion